OK, I've been busy. With the holidays, projects at work, and studying for my CF 7 Certification Exam, I am a little behind on my postings. So, I thought to do a little cross work posting here. This is the full, un-edited article which I wrote for the December edition of 'Dealer Marketing Monthly', a publication targeted to the automotive dealership industry (for which my employer develops and hosts websites). Editors, lovely people that they are, cut the article content in half and changed the tone entirely, prior to publication, so I give it to you here in it's totally un-edited splendor. May you gain some small nut of insight/knowledge/humor from reading my ramblings.

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